Buenos Aires, Argentina
New York, NY
Senior Vice President at Edelman
An SVP leading the Samsung business in the United States, which includes the Mobile, Home Appliances, Consumer Electronics, FinTech, IoT, and 360/VR business units.
He has over 10 years experience in developing and executing integrated marketing campaigns for Fortune 500 companies. Previous clients include Total, Starbucks, BlackBerry, Adobe, AMD, Avaya, Unilever, and AT&T.
His work has been awarded 5 Cannes Lions, 1 Effie and the first ever Tribeca Film Festival “Tribeca X Award”.
Unusual highlights include releasing Jay-Z and Rihanna albums, working with C-Suite executives before facing with striking miners, and crafting a global communication strategy in the face of the largest consumer electronics recall in history. Santiago’s expertise starts with Digital but extends into B2B, Consumer Tech, Entertainment, and omnichannel campaigns.